Accessories in Business - Are you missing out on Free Advertising?

What comes to mind when you hear the word ‘advertising’?

Many people would be fast to reel off the most familiar forms; TV, Radio, Newspaper… but what about your Smart Card Accessories? Not only is investing in accessories a logical step, they safeguard and increase the longevity of your ID Cards, but they are also constantly in use by members of your organisation and therefore an exceptional opportunity to advertise your business. Whether your employees use Smart Cards on arrival to work every day, or your consumers use them as loyalty cards, missing out on these branding opportunities isn’t something you want to do…

Promote Your Business Using Accessories

Brand coherence is a vital factor in promoting any organisation to the world. Smart Cards are a great way to build on this and promote your organisation, but many people often miss the opportunity of using accessories to increase brand visibility even further. So, what should you consider when deciding on the right smart card accessories?

Use of Colour

It’s good to have in mind how you will include key corporate colours in a way that will both embody your company and be eye-catching and attractive, no matter which accessory you choose. Remember that colour is a hugely influential tool in communication! Colour can make your customers or employees feel an array of emotions and in fact, where used properly, shades of colour can even motivate people. Take for example the things that move you to act everyday – signs that you see with a red coloured background often have negative connotations, whereas green is usually exactly the opposite. Most likely, certain combinations of colour cast your mind to particular brands or products.

When selecting your accessory, make sure to always stick to a colour scheme that is cohesive with all of your existing branding and that will help the users of the accessories identify you instantly. Not only will this help drive awareness of your business, it will drive people to seek out your business first as they begin to recognise you as an authoritative and trustworthy contact. Benefit from all of this as well as protection against untimely bumps, scratches and bends to your ID cards.

ID Cards Direct give you the opportunity to harness that power of colour through a range of products which are available in a range of shades and can be personalised!

Personalisation

Personalisation is a way to express your brand through the name, logo design and slogan. Your companies’ words can do a lot to entice customers to your business and can be a basic building block in providing that essential connection between business and consumer. When choosing your Smart Card accessories, bear in mind the message of your brand and make sure to convey that through the chosen accessories by means of the variety of personalisation provided by us here at ID Cards Direct.

After having discussed the key ways to integrate your corporate branding in accessories for maximum exposure, it is time for your business to choose which accessories will best suit it’s needs.

View our range of accessories to start gaining added exposure for your business here.

Do you have any more questions on this subject? Perhaps you would like to order any of the items mentioned? A member of our team is ready to help no matter what your query is! Get in touch here.